Diamonds come in small parcels and are carefully examined by the Jewelry Works. This is very different from Internet websites, mall jewelers, chain stores, and large independent jewelers who receive large, unseen parcels that are sold regardless of the quality of the diamonds.
Most Internet websites, mall jewelers, and large independents who receive these large parcels will not provide you with a certified diamond report, or an appraisal – unless you want to pay more. Don’t be fooled!
Examine a diamond from underneath.
The best way to peer into a diamond is by turning the diamond over to look at it from underneath. This is the easiest way to see the natural inclusions and the color of the diamond.
Examine a diamond loose, not set.
All of our diamonds are shown loose so our customers can examine them and SEE the differences between the diamonds – including the cost. We have a family slogan about buying diamonds. “If you can’t see the difference, don’t spend the extra money.”
Compare several diamonds.
Why would you purchase a once-in-a-lifetime diamond, and not compare it side by side to other excellent, well cut diamonds to see for yourself that you have the most brilliant diamond for your budget? No one wants to settle for a leftover.
All 4 Cs are important.
At The Jewelry Works, we stress the importance of ALL 4 Cs (clarity, color, cut, carat weight), even though many jewelers only focus on cut. The other 3 categories will also effect the brilliance and cost of your diamond.
Stop in at The Jewelry Works. We want to give you a diamond education!